What is meant by 'primary research'?

Primary research refers to original research conducted to gather fresh data directly from sources, as opposed to relying on existing data or secondary sources that have already been published. This type of research often involves collecting new information through surveys, interviews, experiments, or observations, allowing researchers to explore specific questions or hypotheses that have not been previously answered.

Engaging in primary research provides unique insights and firsthand information that can be critical for understanding a particular issue or topic in depth. The ability to collect original data means that the findings can be tailored to the specific needs of the study, making the information particularly relevant and accurate.

The other options refer to different types of research methods. For example, analyzing existing data or sourcing information from secondary sources does not constitute primary research, as it does not involve the collection of new data. Similarly, focusing on theoretical studies often relates to conceptual analysis rather than empirical data collection. Thus, primary research distinctly emphasizes the importance of original data collection for generating new insights in research.