What is the main purpose of 'persuasive writing'?

The main purpose of persuasive writing is to convince the reader to adopt a certain viewpoint or take specific action. This type of writing employs various techniques such as emotional appeals, logical reasoning, and rhetorical devices to influence the audience's opinions or behaviors. Unlike informative writing that focuses solely on delivering factual content or entertaining writing that aims to amuse through storytelling, persuasive writing seeks to create a response or change in belief, making the ability to argue effectively crucial for the writer.

Additionally, because it aims to persuade, this style often addresses counterarguments and seeks to overcome objections in order to strengthen the writer's position, reinforcing the ultimate goal of prompting the reader towards a desired opinion or action.